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The 2024 Toyota Prius is the latest generation of the world’s first mass-produced hybrid car. It features a sleek new design, a more powerful hybrid system, and a variety of new features and technologies.
New sporty exterior design
The 2024 Prius has a new sporty exterior design that gives it a more dynamic and elegant look. The front of the vehicle is characterized by a slim grille and sharp LED headlights. The rear of the vehicle features wraparound LED taillights and a sporty rear diffuser.
Up to 57 mpg combined fuel economy
The 2024 Prius is equipped with a new fifth-generation Toyota hybrid system that allows it to achieve an EPA-estimated combined fuel economy of up to 57 mpg. The hybrid system combines a 2.0-liter four-cylinder engine with an electric motor. The Prius is also available with all-wheel drive, but fuel economy is slightly lower in all-wheel drive models.
Toyota Safety Sense 3.0 standard
Toyota Safety Sense 3.0 is a suite of active safety features that comes standard on all 2024 Prius models. Toyota Safety Sense 3.0 includes features such as pre-collision system with pedestrian and cyclist detection, adaptive cruise control, lane departure alert, and automatic high beams.
Cutting Edge
Guardian Gray
Midnight Black Metallic
Supersonic Red
Wind Chill Pearl
Reservoir Bluel
*Starting MSRP. Manufacturer’s Suggested Retail Price excludes the Delivery, Processing and Handling Fee of $1,045 for Cars (86, Avalon, Camry, Camry HV, Corolla, Corolla HV, Corolla HB, Mirai, Prius, Prius Prime, Supra, Yaris Hatchback, Yaris), $1,245 for Small/Medium Trucks, SUVs and Van (4Runner, C-HR, Highlander, Highlander HV, RAV4, RAV4 HV, RAV4 Prime, Sienna, Tacoma, Venza), $1,595 for Large Truck (Tundra), and $1,595 for Large SUVs (Sequoia and Land Cruiser). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota’s charge for these services is called the “Delivery, Processing and Handling Fee” and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota’s overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee.) Excludes taxes, license, title and available or regionally required equipment. The MSRP price is only valid in TX, OK, AR, MS, and LA. The published prices do not apply to Puerto Rico and the U.S. Virgin Islands. Actual dealer price will vary.
