Prepare to embark on epic adventures with the all-new 2024 Toyota RAV4. This iconic compact SUV returns with bold upgrades, delivering exhilarating performance, captivating design, and cutting-edge technology. It’s not just a ride; it’s an invitation to explore your world with confidence and style.
Commanding Presence, Effortless Style
The New RAV4 Prime 2024 turns heads with its bold, sophisticated design. Imagine the confidence you’ll exude behind the wheel, knowing every sculpted line and modern detail proclaims, “I arrive in style.”
19-Inch Wheels: These bold alloys set a striking stance, hinting at the power lurking beneath.
Two-tone Paint: Choose from striking combinations that accentuate the RAV4 Prime’s dynamic curves.
Vertical LED Lights: Gleaming LED beams pierce the night with a confident stare, while daytime running lights turn heads with their sleek signature design.
Unique Front End: The exclusive grille and bumper design instantly identify the RAV4 Prime as a force to be reckoned with.
Technology that Elevates Every Drive
Step inside the New RAV4 Prime 2024, and discover a sanctuary of comfort and convenience. Technology seamlessly integrates with your needs, transforming every drive into a first-class experience.
Steering Wheel-Mounted Paddle Shifters: Take control of the hybrid powertrain and unleash a surge of exhilarating acceleration at your fingertips.
Panoramic Glass Roof: Let the sunshine bathe the spacious interior, creating an airy, open atmosphere.
10.5-Inch Multimedia Display: Stay connected and entertained with the intuitive infotainment system, featuring Apple CarPlay® and Android Auto™ compatibility.
USB Ports and Qi-Compatible Wireless Charging: Keep your devices juiced and ready for action, no matter where the adventure takes you.
Unleash the Thrill of Hybrid Performance
The New RAV4 Prime 2024 isn’t just about looks; it’s about redefining how you experience the road. Buckle up for a potent blend of electric and gasoline power that ignites your passion for driving.
302 Combined Net Horsepower: Feel the surge of instant torque from the electric motor, seamlessly combined with the refined power of the gasoline engine, for exhilarating performance on every journey.
Electric Drive: Glide through the city streets on pure electric power, savoring the silence and enjoying zero emissions. With an EPA-estimated 42 miles of EV-only range, you’ll conquer your daily commute and errands without a drop of gas.
Hybrid Battery Warranty: The RAV4 Prime comes with a comprehensive hybrid battery warranty, giving you peace of mind and confidence on the road.
Supersonic Red/Midnight Black Metallic Roof
Supersonic Red
Magnetic Gray Metallic
Silver Sky Metallic
Blueprint
Ice Cap
Midnight Black Metallic
Silver Sky Metallic/Midnight Black Metallic roof
Wind Chill Pearl/Midnight Black Metallic roof *
Magnetic Gray Metallic/Midnight Black Metallic roof
*Starting MSRP. Manufacturer’s Suggested Retail Price excludes the Delivery, Processing and Handling Fee of $1,045 for Cars (86, Avalon, Camry, Camry HV, Corolla, Corolla HV, Corolla HB, Mirai, Prius, Prius Prime, Supra, Yaris Hatchback, Yaris), $1,245 for Small/Medium Trucks, SUVs and Van (4Runner, C-HR, Highlander, Highlander HV, RAV4, RAV4 HV, RAV4 Prime, Sienna, Tacoma, Venza), $1,595 for Large Truck (Tundra), and $1,595 for Large SUVs (Sequoia and Land Cruiser). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota’s charge for these services is called the “Delivery, Processing and Handling Fee” and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota’s overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee.) Excludes taxes, license, title and available or regionally required equipment. The MSRP price is only valid in TX, OK, AR, MS, and LA. The published prices do not apply to Puerto Rico and the U.S. Virgin Islands. Actual dealer price will vary.