
Understanding TSRP: Toyota's New Transparent Pricing
From Sticker Shock to Transparent Pricing
For decades, the car-buying process has followed a predictable, and often frustrating, pattern. You see a vehicle advertised with an attractive Manufacturer's Suggested Retail Price (MSRP), only to discover a much higher figure once you're deep into the purchasing process at the dealership. This experience, filled with unexpected add-ons and fees, has long been a pain point for consumers in Miami, FL. Recognizing this, Toyota is leading a shift toward clarity and honesty with a new, upfront pricing model called TSRP. It's a fundamental change designed to empower you with information from the very beginning.